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Rich Media

April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “Rich Media”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


November 14, 2009 3:11 PM

The Trigger Finger tagged “Rich Media”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Rich Media”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


May 30, 2009 7:30 AM

Google Wave, Marketing And The Future Of Connecting tagged “Rich Media”

On May 28th, 2009, Google announced a new solution at their Google I/O Developer Conference in California called, Google Wave, and it's already causing some major ripples of discussion. Described by Google as "a new model for communication and collaboration... Read more

By Mitch Joel


April 1, 200910:31 PM

Always Remember Marketing Is Not Advertising tagged “Rich Media”

It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more

By Mitch Joel


September 10, 2008 9:36 PM

Banner Advertising... On Death And Dying tagged “Rich Media”

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

By Mitch Joel


September 9, 200811:53 PM

The Ultimate Digital Marketing Course tagged “Rich Media”

The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more

By Mitch Joel


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