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Rfi

November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Rfi”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Rfi”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


April 26, 2011 9:58 PM

How To Hire A Marketing Agency tagged “Rfi”

The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

By Mitch Joel


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