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Revenue Model

March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Revenue Model”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Revenue Model”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Revenue Model”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Revenue Model”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Revenue Model”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Revenue Model”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Revenue Model”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Revenue Model”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Revenue Model”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


August 4, 2011 9:40 PM

Is Advertising The Future Of Twitter? tagged “Revenue Model”

Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me... Read more

By Mitch Joel


March 9, 201110:40 PM

The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Revenue Model”

Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more

By Mitch Joel


January 19, 201110:56 PM

The New Mass Media Is The iPad tagged “Revenue Model”

The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Revenue Model”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


March 4, 201011:48 AM

Why Is Privacy So Unsexy? tagged “Revenue Model”

Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and... Read more

By Mitch Joel


October 18, 2009 2:11 PM

Google's Next Step Is Not Search tagged “Revenue Model”

Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might be going... In the nineties I helped one of the first search engines build their sales and advertising channels. At... Read more

By Mitch Joel


October 5, 2009 9:11 PM

Another (Brilliant) Take On The Newspaper Industry tagged “Revenue Model”

When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet on society, there are few better than Clay Shirky. Two weeks ago, Shirky (the author of the best-selling business book,... Read more

By Mitch Joel


July 30, 2009 6:24 AM

The Lesser Of Two Evils When It Comes To Digital Marketing tagged “Revenue Model”

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more

By Mitch Joel


May 7, 2009 9:39 PM

Wireless Reading Devices vs. Newspapers tagged “Revenue Model”

The big news this week in the newspaper industry was not Google's Marissa Mayer speaking before a Senate subcommittee on communications, technology, and the Internet at a hearing on the future of journalism. The big news was Amazon's newer (and... Read more

By Mitch Joel


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