Return On Investment

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel

Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more

By Mitch Joel