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Retailers

October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Retailers”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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July 29, 201411:32 PM

The Only Consumer That Matters tagged “Retailers”

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

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June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Retailers”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


July 27, 2010 8:08 PM

The Goods On Virtual Goods tagged “Retailers”

While scaling and monetizing e-commerce is still an issue for many of the top retailers in the world, those merchants should also keep an eye out on virtual goods. News came down this week that the Executive Director of Shop.org,... Read more

By Mitch Joel


May 27, 2010 7:13 AM

One Product. One Sale. One Day Only. One Exciting New Business Model tagged “Retailers”

Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about saving a handful of shekels by buying a six-litre jug of Italian salad dressing. Either that, or they think about... Read more

By Mitch Joel


September 24, 2008 5:08 AM

Selling 2.0 - Let The Customer Do The Communicating tagged “Retailers”

What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more

By Mitch Joel


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