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Retail

February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Retail”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Retail”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Retail”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

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February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Retail”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Retail”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Retail”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Retail”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Retail”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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November 19, 2016 5:43 AM

Six Links Worthy Of Your Attention #335 tagged “Retail”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Retail”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

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August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Retail”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Retail”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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December 18, 2015 7:14 PM

The New Newer Economy tagged “Retail”

Have you ever heard of resellers? What about the Supreme brand? People will wait twenty hours in line, and hope that they can get their hands on some kind of product. No, we're not talking about the latest iPhone from... Read more

By Mitch Joel

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August 5, 2015 6:17 AM

The Future Of Retail In A CTRL ALT Delete World tagged “Retail”

How do the best brands connect with their consumers? This has been the question that has kept me motivated to be in this industry for over twenty years. All of my work (as diverse as it has been) has been... Read more

By Mitch Joel

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July 27, 2015 9:18 AM

We Should All "Pull A Kardashian" On Twitter (It's Not What You Think) tagged “Retail”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 23, 201511:32 PM

Shocking Shopping Experiences At The Mall tagged “Retail”

We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. I spend my time looking at how disruptive digital technology is for business, and how brands can better... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Retail”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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April 23, 201511:33 PM

Big Can Often Be Much Better tagged “Retail”

How many times a day do you read about a brand messing up? It's a sport at this point. Some people make a living by showing brands just how much other businesses are screwing up, as some kind of warning/lesson.... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Retail”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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February 19, 201511:53 PM

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This. tagged “Retail”

Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for... Read more

By Mitch Joel

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