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Responsive

February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Responsive”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Responsive”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Responsive”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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