Research Report

When the habits of young people shifts, all of us Marketing hacks take one look and say, "yup, that's where we're heading." More often than not, it is the case. There might be some kind of irony that the NPD... Read more

By Mitch Joel

"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more

By Mitch Joel

I just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them. 1. How Businesses Are Using Web 2.0. 2. How Companies Are Marketing Online. 3. How Companies Can Make The... Read more

By Mitch Joel