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Research

July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Research”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Research”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Research”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


January 30, 2012 8:52 PM

Blogging Is Dead... Here We Go Again tagged “Research”

Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more

By Mitch Joel


December 29, 201112:56 PM

The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “Research”

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more

By Mitch Joel


December 31, 2010 1:48 PM

A Market Of One tagged “Research”

Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more

By Mitch Joel


March 14, 2010 7:54 PM

Sharing, Stealing And Other Nefarious Acts tagged “Research”

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more

By Mitch Joel


October 18, 2009 9:41 PM

The Marketing Singularity tagged “Research”

This Blog post is going to get a little geeky, techie and weird... you have been warned. On July 25th, 2009 The New York Times ran an article titled, Scientists Worry Machines May Outsmart Man. It tells the story of... Read more

By Mitch Joel


July 12, 200910:16 PM

12 Ways To Conduct A Great Interview tagged “Research”

"Just write out some questions and ask them." That could well be one of the biggest mistakes when it comes to conducting an interview. A friend shot me an email this week and asked for my opinion on how to... Read more

By Mitch Joel


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Research”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


April 26, 2009 9:27 PM

Fortune 500 List Demonstrates The Power Of Blogging tagged “Research”

While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still just beginning to publish public-facing Blogs (while some haven't even thought about it yet). The following research illustrates that Blogging... Read more

By Mitch Joel


April 9, 2009 6:41 AM

Hold Off On Twitter - Fix Your Website First tagged “Research”

It's fundamental - focus on your website. You thought this Blog post was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not... Read more

By Mitch Joel


January 22, 2009 9:55 PM

Where Influence Lives tagged “Research”

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more

By Mitch Joel


January 8, 2009 7:06 AM

Why Business Needs To Stop Worrying And Love Wikipedia tagged “Research”

There is a huge disconnect when it comes to understanding Wikipedia. My nephew is in elementary school. In case you have been wondering, elementary school does not look anything like the school you went to when you were growing up.... Read more

By Mitch Joel


November 20, 2008 6:40 AM

Let Crowdsourcing Do Your Marketing Research And Development tagged “Research”

What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play... Read more

By Mitch Joel


October 1, 2008 9:20 PM

You Are Expected To Have A Social Media Presence tagged “Research”

"93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media." That was the lead sentence from the news item, Americans Expect Companies to Have... Read more

By Mitch Joel


August 1, 2008 8:10 PM

You Say del.icio.us - Now Say Delicious.com tagged “Research”

If you've been following this Six Pixels of Separation Blog, you know how fond I am of the online social network for bookmarks, del.icio.us (you can find my saved items here: delicious - Mitch Joel). If you're a fan too,... Read more

By Mitch Joel


June 11, 200811:58 PM

Choose Your Words Wisely tagged “Research”

Here's a bit of an interesting scenario (real names withheld to protect and maintain privacy): I got an email yesterday from Person A who had received a cease and desist letter from Company B. Person A had named their business... Read more

By Mitch Joel


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