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Reputation Management

February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Reputation Management”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


December 13, 201112:11 PM

How to Recover From Social Media Blunders tagged “Reputation Management”

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Reputation Management”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


May 27, 2011 8:55 PM

Tension As Motivation tagged “Reputation Management”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


February 2, 2011 9:55 PM

Your Digital Footprint Is Muddy tagged “Reputation Management”

You may have the best of intentions, but pay close attention to the digital footprints that you leave behind. They can often be muddy. True story: someone recently reached out to me for favor. In all truth, this would benefit... Read more

By Mitch Joel


March 27, 2010 8:20 PM

The Truth About Online Reputation Management tagged “Reputation Management”

Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more

By Mitch Joel


June 16, 200910:22 PM

The Slippery Slope Of Being Provocative tagged “Reputation Management”

The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It's the way of the world. As a former music journalist, I had the opportunity to interview Gene Simmons from the rock... Read more

By Mitch Joel


August 14, 2008 6:07 AM

Online Chatter - Six Free Tools To Monitor What The Public Is Saying About You tagged “Reputation Management”

Here is the digital version of my twice monthly column, New Business - Six Pixels of Separation, for the Montreal Gazette. The good news is that it will also appear in the Vancouver Sun from now on as well. Who... Read more

By Mitch Joel


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