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Relevancy

April 18, 201711:45 PM

The Audience (Formerly Known As The Audience) tagged “Relevancy”

Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how... Read more

By Mitch Joel

Utilities:


October 25, 2013 7:47 AM

The Price Of Personalization tagged “Relevancy”

What kind of advertising do you want? It's a serious question. It's a question that most consumers don't ask themselves, but they should. I was invited to speak at Vogue magazine's leadership conference in New York City the other... Read more

By Mitch Joel


April 12, 2010 4:16 PM

How To Be Relevant tagged “Relevancy”

It's important for a brand to understand their new role as a Publisher. It's important for a brand to understand that nothing happens unless they are interesting. It's also important for a brand to understand that none of that matters... Read more

By Mitch Joel


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