Real World

If there's one acronym I hate, it's this one: IRL. IRL stands for: In Real Life. People talk a ton about what they're doing online versus what they're doing in the real world. People often talk about meeting-up in the... Read more

By Mitch Joel

Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more

By Mitch Joel

If you're looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what's next" and a huge skip past virtual worlds.... Read more

By Mitch Joel