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Real Time Web

April 4, 201311:04 AM

Did You See That? tagged “Real Time Web”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Real Time Web”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Real Time Web”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


November 27, 2012 6:31 PM

The Future Of Iconic Brands tagged “Real Time Web”

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Real Time Web”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Real Time Web”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Real Time Web”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


July 13, 2012 1:59 PM

When Real Time Becomes Really Real Time tagged “Real Time Web”

Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One... A friend of mine lives in New York City and is a member of Amazon Prime. They ordered some stuff... Read more

By Mitch Joel


June 29, 2012 4:01 PM

What You Need To Know About Facebook, Content And Brands tagged “Real Time Web”

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more

By Mitch Joel


January 17, 2012 7:19 AM

Is Google+ About To Make Facebook Frown? tagged “Real Time Web”

It's time to pay attention to Google+. Back in July, I Blogged about Google's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook). At the time, the majority of the discourse surrounding Google+ was about... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Real Time Web”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Real Time Web”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


July 11, 2011 4:03 PM

Twitter Is Random tagged “Real Time Web”

I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more

By Mitch Joel


July 4, 2011 7:57 PM

Bored tagged “Real Time Web”

When do the best ideas strike? Do the most original ideas come to you when you're working around the clock, not eating properly and struggling to sleep or when you are bored... bored stiff? Why do the best ideas hit... Read more

By Mitch Joel


June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Real Time Web”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


June 1, 2011 8:57 PM

Twitter Doesn't Do Everything Well tagged “Real Time Web”

Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more

By Mitch Joel


May 10, 2011 6:43 AM

The New Twitter Effect tagged “Real Time Web”

Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with... Read more

By Mitch Joel


April 21, 2011 3:24 PM

Defensive Branding tagged “Real Time Web”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


April 8, 2011 8:35 PM

The Twitter Test tagged “Real Time Web”

I've been thinking a lot about Twitter lately. It's success and how much attention it receives in the public domain. Beyond Twitter's dramatic growth and the buzz that still surrounds it, it's becoming an increasingly important place to be because... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising tagged “Real Time Web”

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


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