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Real Time Bidding

January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Real Time Bidding”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

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October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Real Time Bidding”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Real Time Bidding”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Real Time Bidding”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Real Time Bidding”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Real Time Bidding”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


December 21, 2012 2:32 PM

Is Amazon The Future Of Media? tagged “Real Time Bidding”

What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Real Time Bidding”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Real Time Bidding”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


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