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Real Time Advertising

January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Real Time Advertising”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

Utilities:


December 10, 201311:51 PM

The Porous Web tagged “Real Time Advertising”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising tagged “Real Time Advertising”

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


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