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Reach

June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Reach”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

Utilities:


February 4, 2013 7:45 PM

The New Digital Experience tagged “Reach”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


September 13, 2009 9:59 AM

Benchmarking The Internet Against TV tagged “Reach”

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

By Mitch Joel


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