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Entries tagged with “
Radio
”January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Radio”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Radio”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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May 19, 2011 4:58 PM
It's A Great Icebreaker tagged “Radio”
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more
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March 23, 2011 6:32 PM
What Type Of Advertising Has The Most Influence? tagged “Radio”
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Radio”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 10, 201112:48 PM
The Interactive Imperative tagged “Radio”
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more
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January 29, 2011 2:22 PM
Six Links Worthy Of Your Attention #32 tagged “Radio”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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December 31, 2010 1:48 PM
A Market Of One tagged “Radio”
Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more
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December 3, 2010 2:33 PM
Online Advertising Sucks tagged “Radio”
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more
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November 26, 2010 2:41 PM
The Selfish Art Of Podcasting tagged “Radio”
While you consider amping up your presence on Facebook and Twitter or while you grapple with starting a Blog, have you thought about starting a Podcast? I started the Six Pixels of Separation Podcast in May of 2006. Now, almost... Read more
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September 25, 2010 1:22 PM
Six Links Worthy Of Your Attention tagged “Radio”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more
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September 22, 201010:23 PM
You Do This More Than Sleeping And Working tagged “Radio”
People spend more than half of their day consuming media. Making a statement like that should make you look at this Blog post with your head titled sideways and your eyebrows raised - the way a dog looks when you... Read more
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September 1, 2010 7:15 AM
The Truth, The Whole Truth And Nothing But The Truth tagged “Radio”
There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more
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August 2, 2010 4:11 PM
The Internet As Your Birthright tagged “Radio”
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009.... Read more
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June 24, 2010 9:18 PM
The Media Disruption Within tagged “Radio”
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within. Shel Holtz (famed communications expert... Read more
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May 9, 2010 1:41 PM
Getting A Fix On 13 Great Media Voices tagged “Radio”
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market... Read more
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May 6, 2010 9:30 PM
What Makes Great Marketing... Great? tagged “Radio”
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more
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April 26, 201010:33 AM
The Purpose Of Podcasting tagged “Radio”
Podcasting is not going replace radio, but that doesn't make it any less interesting, powerful or compelling. Besides, radio is having its own set of challenges. When Podcasting (both audio and video) was first introduced, the potential for anyone, anywhere... Read more
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February 20, 2010 7:18 PM
Proving Social Media Works tagged “Radio”
The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk,... Read more
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January 9, 2010 7:13 PM
The Local Radio Dilemma tagged “Radio”
Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more
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