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Radio

September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Radio”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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September 5, 201410:41 PM

What My Podcast Is Not tagged “Radio”

I can run off at the mouth quite a bit... especially, if you let me. I like to talk. I like to write. It's what I do. It's not for everyone. If you're reading this, maybe it is for you... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Radio”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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January 9, 201410:11 PM

The Internet Will Break Your Creative Block tagged “Radio”

Writer's block? Creative block? Can't come up with something to create? Steven Pressfield hates the words "writer's block." He believes that we're all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The... Read more

By Mitch Joel


November 29, 2013 6:33 PM

Great Storytelling - Lessons From Ira Glass tagged “Radio”

Great storytelling is a lot of very hard work. It's sad that so many individuals (and this includes marketing professionals) feel that there is either a story to tell or that there isn't. This isn't always true. A germ of... Read more

By Mitch Joel


November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Radio”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Radio”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Radio”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Radio”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “Radio”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


February 27, 2013 4:01 PM

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business tagged “Radio”

It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Radio”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


January 3, 201310:03 PM

Build A Platform tagged “Radio”

There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. A better education? Work for a secure company? Start your own business? Move to a more prosperous area? I... Read more

By Mitch Joel


September 3, 2012 2:15 PM

The Resurrection Of Podcasting tagged “Radio”

Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more

By Mitch Joel


August 11, 2012 4:30 PM

The Most Amazing Internet Stock Of The Year tagged “Radio”

What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more

By Mitch Joel


July 4, 201210:08 PM

Independence. Forever. tagged “Radio”

Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence. Brands (can) have independence now. It's powerful. It's big. It's not going to change. It's going to be a lot... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity tagged “Radio”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Radio”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


May 1, 201211:28 AM

The Sound And The Hurry Of Podcasting tagged “Radio”

It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more

By Mitch Joel


February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Radio”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


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