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Qr Code

August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Qr Code”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Qr Code”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Qr Code”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


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