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Entries tagged with “
Purple Cow
”June 6, 2013 7:55 PM
Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC? tagged “Purple Cow”
It's actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private... Read more
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April 4, 2012 8:37 AM
The Art Of Marketing Is Coming To Chicago tagged “Purple Cow”
The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can... Read more
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October 11, 2011 9:32 AM
On Weirdoes, The Long Tail, Seth Godin And You tagged “Purple Cow”
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more
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October 2, 2011 8:05 PM
Seth Godin Is Weird tagged “Purple Cow”
Episode #273 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making... Read more
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October 2, 2011 7:50 PM
SPOS #273 - Seth Godin Is Weird tagged “Purple Cow”
Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened... Read more
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April 29, 2011 7:48 PM
What The Next Five Years Will Be About tagged “Purple Cow”
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more
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March 6, 2011 9:16 PM
In Conversation With Seth Godin tagged “Purple Cow”
Episode #243 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and... Read more
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March 6, 2011 8:54 PM
SPOS #243 - It's Time To Ship With Seth Godin tagged “Purple Cow”
Welcome to episode #243 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and change agent. This past week marked a new... Read more
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March 1, 201110:24 AM
Poke, Poke... Who's There? It's Seth Godin tagged “Purple Cow”
How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more
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December 21, 2010 3:51 PM
The Pillars Of Killer Content tagged “Purple Cow”
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all types of content from a professional perspective. Beyond being salacious (more on that here: The Secret To Getting Attention) and... Read more
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September 17, 2010 1:07 PM
Seth Godin, Avinash Kaushik, Jeffrey Gitomer And More (Oh My!) tagged “Purple Cow”
If you live in and around the Montreal area, you should check out The Art of Marketing event on September 30th, 2010. Imagine this: one full-day of learning from some of the best and brightest in Marketing (and then, there's... Read more
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August 24, 2010 8:56 PM
You Are Not Seth Godin tagged “Purple Cow”
Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule. News broke over the weekend that famed Marketing thinker/doer and best-selling... Read more
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August 4, 2010 8:25 AM
Blogging Still Matters... Now More Than Ever tagged “Purple Cow”
Blogging is (still) one of the most powerful Marketing tools. Ever. Period. Hard stop. On November 28th, 2009, I had a Blog post titled, Start A Blog Today, that focused on an amazing video interview of Tom Peters (In Search... Read more
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July 6, 201011:19 PM
It Is What It Is And It Does What It Does tagged “Purple Cow”
Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more
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May 6, 2010 9:30 PM
What Makes Great Marketing... Great? tagged “Purple Cow”
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more
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April 20, 2010 3:04 PM
People Should Not See Marketing tagged “Purple Cow”
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more
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March 26, 2010 7:20 AM
The Digital Marketing Essential Reader tagged “Purple Cow”
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more
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March 22, 2010 3:25 PM
Learning About Social Media Marketing tagged “Purple Cow”
One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more
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March 12, 2010 8:51 PM
Boring Brands tagged “Purple Cow”
There is no trick or luck in being successful. In fact, success can be created and summed up in two words: be remarkable. Easier said than done, right? Whether it's being a musician, selling helicopters or developing the next online... Read more
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February 11, 2010 9:12 AM
How Indispensable Are You? tagged “Purple Cow”
The economy is still pretty sucky. Even as certain industries and sectors claw their way back to some sort of semblance of normalcy, some of your peers are still being laid off, budgets are being slashed and businesses are still... Read more
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