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Purple Cow

July 25, 2014 5:40 PM

How To Do The Nearly Impossible tagged “Purple Cow”

We live in very different times. It's hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the... Read more

By Mitch Joel

Utilities:


March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Purple Cow”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


December 26, 201311:35 AM

Get Yourself In Fighting (Mental) Shape For 2014 tagged “Purple Cow”

It's the day after Christmas. Some are taking it easy. Others are sorting through their holiday gifts and deciding what to keep, return or exchange. Others are getting pumped up for Boxing Day sales. I'm one of those nerds that... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Purple Cow”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 6, 2013 7:55 PM

Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC? tagged “Purple Cow”

It's actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private... Read more

By Mitch Joel


April 4, 2012 8:37 AM

The Art Of Marketing Is Coming To Chicago tagged “Purple Cow”

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can... Read more

By Mitch Joel


October 11, 2011 9:32 AM

On Weirdoes, The Long Tail, Seth Godin And You tagged “Purple Cow”

Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more

By Mitch Joel


October 2, 2011 8:05 PM

Seth Godin Is Weird tagged “Purple Cow”

Episode #273 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making... Read more

By Mitch Joel


October 2, 2011 7:50 PM

SPOS #273 - Seth Godin Is Weird tagged “Purple Cow”

Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened... Read more

By Mitch Joel


April 29, 2011 7:48 PM

What The Next Five Years Will Be About tagged “Purple Cow”

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more

By Mitch Joel


March 6, 2011 9:16 PM

In Conversation With Seth Godin tagged “Purple Cow”

Episode #243 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and... Read more

By Mitch Joel


March 6, 2011 8:54 PM

SPOS #243 - It's Time To Ship With Seth Godin tagged “Purple Cow”

Welcome to episode #243 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and change agent. This past week marked a new... Read more

By Mitch Joel


March 1, 201110:24 AM

Poke, Poke... Who's There? It's Seth Godin tagged “Purple Cow”

How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more

By Mitch Joel


December 21, 2010 3:51 PM

The Pillars Of Killer Content tagged “Purple Cow”

Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all types of content from a professional perspective. Beyond being salacious (more on that here: The Secret To Getting Attention) and... Read more

By Mitch Joel


September 17, 2010 1:07 PM

Seth Godin, Avinash Kaushik, Jeffrey Gitomer And More (Oh My!) tagged “Purple Cow”

If you live in and around the Montreal area, you should check out The Art of Marketing event on September 30th, 2010. Imagine this: one full-day of learning from some of the best and brightest in Marketing (and then, there's... Read more

By Mitch Joel


August 24, 2010 8:56 PM

You Are Not Seth Godin tagged “Purple Cow”

Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule. News broke over the weekend that famed Marketing thinker/doer and best-selling... Read more

By Mitch Joel


August 4, 2010 8:25 AM

Blogging Still Matters... Now More Than Ever tagged “Purple Cow”

Blogging is (still) one of the most powerful Marketing tools. Ever. Period. Hard stop. On November 28th, 2009, I had a Blog post titled, Start A Blog Today, that focused on an amazing video interview of Tom Peters (In Search... Read more

By Mitch Joel


July 6, 201011:19 PM

It Is What It Is And It Does What It Does tagged “Purple Cow”

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Purple Cow”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Purple Cow”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


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