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Entries tagged with “
Publishing
”May 15, 2012 1:01 PM
Can Breastfeeding Save Time Magazine? tagged “Publishing”
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more
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May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This) tagged “Publishing”
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Publishing”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Publishing”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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May 1, 201211:28 AM
The Sound And The Hurry Of Podcasting tagged “Publishing”
It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more
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April 20, 2012 2:26 PM
Twitter Is Not Easier Than Blogging tagged “Publishing”
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Publishing”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Publishing”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Publishing”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Publishing”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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March 14, 2012 1:38 PM
The Tragedy Of Comments tagged “Publishing”
Is the discourse dying? Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading tagged “Publishing”
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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February 29, 2012 8:05 AM
The Face Of Facebook tagged “Publishing”
Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a dash of our professional lives put in there for good measure. But, is Facebook really the place that highlights our... Read more
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February 25, 201211:59 AM
8 Ways To Score That Elusive Entry Level Marketing Position tagged “Publishing”
It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Publishing”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Publishing”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Publishing”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Publishing”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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January 30, 2012 8:52 PM
Blogging Is Dead... Here We Go Again tagged “Publishing”
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more
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January 25, 2012 3:19 PM
And In The End... tagged “Publishing”
Do you have a morbid fascination with the end? I'm not sure why (but I'm pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I'm not ashamed to... Read more
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