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Entries tagged with “
Publishing
”May 16, 2013 2:15 PM
Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Publishing”
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Publishing”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Publishing”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
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April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Publishing”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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April 4, 201311:04 AM
Did You See That? tagged “Publishing”
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more
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March 19, 2013 2:04 PM
You Must Read This! tagged “Publishing”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
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March 14, 201310:20 PM
End Of Blogs tagged “Publishing”
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect... Read more
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February 26, 2013 4:34 PM
Learning How To Jam tagged “Publishing”
Let the tape roll and see what happens. One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists - true artists - don't like... Read more
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February 23, 2013 8:01 AM
The Filter, The Advisor And Your Personal Advisory Board tagged “Publishing”
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more
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February 16, 2013 7:54 AM
Future Shock Brings Us To Present Shock tagged “Publishing”
Want something that will get you to think deeply about where are and where we're going? This past week, Tools Of Change For Publishing conference took place in New York City. It was another stellar line-up of speakers who looked... Read more
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February 14, 2013 4:15 PM
Professional And Courteous tagged “Publishing”
The plumber's promise. As I was gazing out of the window on the Florida highway heading back to the airport, I spotted a very rundown truck. The exhaust was pushing gunk into the environment that would be heartbreaking to Mother... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Publishing”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Publishing”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Publishing”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 19, 2012 7:25 AM
Finger-Pointing, Self-Righteousness And Middle Fingers tagged “Publishing”
A moment of silence, please... While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook? Did those feeds come to sudden halt?... Read more
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December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Publishing”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
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December 6, 2012 7:13 PM
Do You Need A Degree In Digital Marketing And Social Media? tagged “Publishing”
How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more
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December 6, 201211:26 AM
Business Should Motivate You tagged “Publishing”
I was thinking about this (a lot) the other day... I had to review some edits for my new book, CTRL ALT DEL (out in May 2013), and I realized that I had written about a similar thought as I... Read more
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November 30, 2012 6:23 AM
A Ticket To Discovery tagged “Publishing”
At 5:15 am... My car drove alongside the train track down towards the highway heading to the airport for my early morning flight. This train track connects many suburbs to the downtown core of Montreal. It's at the end of... Read more
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November 28, 2012 9:51 PM
The Value Of Links tagged “Publishing”
I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for... Read more
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