Search Results
Entries tagged with “

Publisher

July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Publisher”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

Utilities:


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Publisher”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Publisher”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

Utilities:


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Publisher”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Publisher”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel


September 6, 201310:18 PM

Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader tagged “Publisher”

Where do you find the things that inspire you? It should come as no surprise that content about marketing and smart marketers is one of the best places to get inspired about better ways to do your marketing. It's not... Read more

By Mitch Joel


August 14, 2013 1:25 PM

There Is No Brand Truth tagged “Publisher”

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook, Twitter and beyond. Sugared beverages will spend... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Publisher”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Publisher”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Publisher”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Publisher”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “Publisher”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Publisher”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Publisher”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Publisher”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Publisher”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


November 2, 201210:07 PM

The Responsibility Of Twitter tagged “Publisher”

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Publisher”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Publisher”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Publisher”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


1 2 3 4 5