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Entries tagged with “
Publisher
”June 11, 2013 2:35 PM
The Pageview Industrial Complex tagged “Publisher”
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more
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May 28, 2013 4:45 AM
The Billion Dollar Branding Play tagged “Publisher”
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more
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May 16, 2013 2:15 PM
Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Publisher”
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Publisher”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Publisher”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Publisher”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Publisher”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Publisher”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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November 2, 201210:07 PM
The Responsibility Of Twitter tagged “Publisher”
What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads... Read more
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October 5, 2012 8:31 AM
The Truth Behind Branding In The Digital Media Age tagged “Publisher”
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more
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September 26, 2012 9:12 PM
Native Advertising And The Trouble It Will Cause tagged “Publisher”
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more
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August 31, 2012 1:31 PM
The Problem With Time Spent tagged “Publisher”
How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more
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August 11, 2012 4:30 PM
The Most Amazing Internet Stock Of The Year tagged “Publisher”
What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more
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August 1, 2012 9:18 PM
...And You Will Know Us By The Trail Of Content tagged “Publisher”
What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more
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July 19, 201210:02 AM
The Marketing Problem Is Simple: There Are Too Many Ads tagged “Publisher”
As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more
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July 6, 2012 8:14 PM
Making Copies tagged “Publisher”
I have a massive frustration when it comes to reading books and magazines with my e-reader. I like to copy and paste portions of text that resonate with me. I like to share them (it could be a tweet or... Read more
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July 4, 201210:08 PM
Independence. Forever. tagged “Publisher”
Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence. Brands (can) have independence now. It's powerful. It's big. It's not going to change. It's going to be a lot... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Publisher”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Publisher”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Publisher”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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