Publisher

April 12, 2012 8:09 PM

The Drug Of Content tagged “Publisher”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

March 14, 201210:13 PM

Death To The Page View tagged “Publisher”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets tagged “Publisher”

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Publisher”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

October 8, 2011 1:05 PM

Six Links Worthy Of Your Attention #68 tagged “Publisher”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

September 9, 2011 8:44 PM

The Fleeting Value Of Content tagged “Publisher”

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the... Read more

August 9, 201110:45 AM

Cloud Computing And The Streaming Of Everything Will Change Media Forever tagged “Publisher”

We're getting much closer to the world of dumb clients... and that's a smart thing. Five years ago, the conversation about live video streaming was always relegated to a conversation about "the pipe" (the technology and the ability to deliver... Read more

August 7, 2011 1:16 PM

Journalism And The New Media With Jay Rosen tagged “Publisher”

Episode #265 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so... Read more

August 7, 2011 8:27 AM

SPOS #265 - Journalism And The New Media With Jay Rosen tagged “Publisher”

Welcome to episode #265 of Six Pixels Of Separation - The Twist Image Podcast. My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all... Read more

July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Publisher”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

June 4, 2011 2:16 PM

Six Links Worthy Of Your Attention #50 tagged “Publisher”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 14, 2011 9:19 PM

Your Marketing Drivel That Is Supposed To Be Content tagged “Publisher”

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more

April 11, 201111:55 PM

Human Business In The Social Media Age tagged “Publisher”

Can Saving The World At Work Make Sense? When former Chief Solutions Officer and Leadership Coach at Yahoo!, Tim Sanders, was about to launch his third book, Saving The World At Work (the follow-up to the best-selling business books, Love... Read more

March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Publisher”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Publisher”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

March 1, 201110:24 AM

Poke, Poke... Who's There? It's Seth Godin tagged “Publisher”

How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more

February 19, 2011 4:32 PM