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Publisher

November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Publisher”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Publisher”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Publisher”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

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August 30, 201611:04 PM

Original Ideas...Or Creative Ideas? Getting Beyond The Stuck. tagged “Publisher”

How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. I know the culprit. It's Medium and LinkedIn. Everyday, I get two... Read more

By Mitch Joel

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June 30, 201611:54 AM

Force Feed tagged “Publisher”

I miss real editors making choices for me. That's how I roll. I like editors. I like publishers. I like publications. These are a group of people who spend their days curating and creating stories that should be brought to... Read more

By Mitch Joel

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June 29, 201611:45 PM

Are Podcasts Worth More Than An MBA? tagged “Publisher”

How you learn may not be as important as where you learn. There's this meme-like image that resurfaces every now and again online that features a quote from me. The truth is, that I don't think it came from my... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Publisher”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Publisher”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Publisher”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Publisher”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

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March 2, 201611:42 PM

The Story Of Vice And The Future Of Media tagged “Publisher”

I'm a metalhead punk. That's about it. With that comes my general attitude of wanting to mess up the system, keep things casual and honest, and never be satisfied with what is a part of the establishment. Faster and harder.... Read more

By Mitch Joel

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February 19, 2016 9:47 PM

What Powerful Video Content Can Be tagged “Publisher”

Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial.  It's painting a broad brush stroke, but it does seem that way... Read more

By Mitch Joel

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December 9, 201511:37 PM

The Changing State Of Blogs tagged “Publisher”

Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner's Michael Stelzner invited Mark W. Schaefer (author of  The Content Code, Social Media Explained, etc...) and I on to his podcast to discuss... Read more

By Mitch Joel

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August 13, 201511:54 PM

The Four Outcomes Of Content tagged “Publisher”

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the... Read more

By Mitch Joel

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August 11, 2015 9:11 PM

The Agency Is Dead. Long Live The Agency. tagged “Publisher”

How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or companies like Snapchat? It's time to debate, resolve and figure out the future of the agency model. Are you with... Read more

By Mitch Joel

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June 3, 2015 7:03 AM

Disclosure. This Is A Disclosure. tagged “Publisher”

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link.... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Publisher”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Publisher”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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February 12, 201511:52 PM

What You Don't Know About David Carr tagged “Publisher”

David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Publisher”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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