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Publicity

March 13, 2014 5:55 PM

Awards Worth Winning tagged “Publicity”

Are you cynical of people who win awards or make some kind of bestsellers list? Whether it's the New York Times' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I've... Read more

By Mitch Joel


September 21, 2013 7:36 AM

Malcolm Gladwell Overdose tagged “Publicity”

Get ready for the heavy brunt of publicity and advertising around Malcolm Gladwell. And remember this: all of it is merited. Gladwell's latest book, David And Goliath, comes out on October 1st. I got my grubby little hands on an... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Publicity”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who tagged “Publicity”

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

By Mitch Joel


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