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Public Relations

November 24, 2016 6:24 AM

Creativity Is Alive And Well tagged “Public Relations”

Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos. In fact, I'd argue that they are much more than... Read more

By Mitch Joel

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May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Public Relations”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Public Relations”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Public Relations”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Public Relations”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Public Relations”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Public Relations”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

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April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Public Relations”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


November 27, 201310:49 PM

Dear Nilofer Merchant tagged “Public Relations”

Dear Nilofer, I thought about you twice today. Once this morning, when I got your email notification about your latest blog post, Gratitude, and then again when Tom Peters was tweeting about diversity on public boards (a topic that I... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Public Relations”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


September 6, 201310:58 AM

The Marketing Of Things tagged “Public Relations”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


June 23, 201312:52 PM

Does Being Nice Pay Off For Businesses Today? tagged “Public Relations”

Episode #363 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He... Read more

By Mitch Joel


June 23, 201312:40 PM

SPOS #363 - The Power Of Nice With Peter Shankman tagged “Public Relations”

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues... Read more

By Mitch Joel


May 30, 2013 1:42 PM

The Accidental Marketer tagged “Public Relations”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Public Relations”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Public Relations”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


March 22, 2013 8:31 AM

The Powerful Art Of Resilience tagged “Public Relations”

Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more

By Mitch Joel


November 28, 2012 3:38 PM

The Art Of Fake Familiarity For Better Sales tagged “Public Relations”

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Public Relations”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “Public Relations”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


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