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Entries tagged with “
Public Relations
”May 15, 2012 1:01 PM
Can Breastfeeding Save Time Magazine? tagged “Public Relations”
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more
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March 8, 2012 9:31 PM
A Social Media Master Class tagged “Public Relations”
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that... Read more
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January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Public Relations”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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November 22, 201110:43 AM
Newsjacking Turns You Into The Expert tagged “Public Relations”
Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market (Kindle Fire), many eyes were raised, waiting to see what those who would get their fingers on it would think.... Read more
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September 30, 2011 9:57 PM
A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Public Relations”
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Public Relations”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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July 21, 201111:12 AM
How I Write tagged “Public Relations”
Wouldn't it be a magical world if someone could tell you - in detail - how to write a best-selling novel or a hit song? The truth is that there is a whole lot of secret sauce involved in outputting... Read more
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April 27, 201110:23 PM
All Apologies tagged “Public Relations”
What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more
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February 14, 2011 9:00 PM
Why You Should Write A Book tagged “Public Relations”
There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more
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February 8, 2011 9:30 PM
Will All Brands Be Open? Should All Brands Be Open? tagged “Public Relations”
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more
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January 31, 2011 8:54 PM
Who Will Win The Superbowl? Facebook... That's Who tagged “Public Relations”
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more
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December 9, 201011:04 PM
7 Lessons That WikiLeaks Teaches Us tagged “Public Relations”
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks is (and what it means). If you take a step back, and look at it (without prejudice and without passing... Read more
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September 10, 2010 7:45 PM
The Internet Is Your Media Lab tagged “Public Relations”
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more
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August 20, 2010 9:27 PM
It's A Cultural Thing (You Wouldn't Understand) tagged “Public Relations”
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more
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July 14, 2010 7:19 PM
How To Make Money Using Social Media tagged “Public Relations”
How many times do you see a title like that? How many times does that make your eyes roll? There are both strategic and tactical ways you can grow any business using Digital Marketing and the many other Marketing, Communications,... Read more
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July 1, 2010 2:49 PM
A Marketing Revolution tagged “Public Relations”
Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please stop everything you are doing and watch the video below. It is his second presentation that he has given at... Read more
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June 29, 2010 3:16 PM
Working Towards A Better Creative Brief In A Connected World tagged “Public Relations”
No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Public Relations”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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June 17, 2010 3:23 PM
Broadcasting Works (Even In Social Media) tagged “Public Relations”
It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Public Relations”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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