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Psychographics

September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Psychographics”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


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