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Psychographic

April 1, 201411:27 PM

The Speed Of Brands And Other Stuff tagged “Psychographic”

What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we're seeing more and more businesses using speed (in almost unimaginable ways) to make more money. This past week, 60 Minutes... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Psychographic”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Psychographic”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


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