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Promotion

September 15, 201411:46 PM

Don't Make Me Hate You tagged “Promotion”

Marketers often think they're being smart. Most of the time, we're being very stupid. When you visit your big box electronics retailer, it's hard to make headway on which TV to buy. Over the years, television manufacturers have - somewhat... Read more

By Mitch Joel

Utilities:


August 27, 201311:12 PM

10,000 Hours And 20% Of Your Work Time tagged “Promotion”

How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern in our lives, isn't it? Feel free to blame consciousness. The clock is always ticking... and it's ticking down. Some... Read more

By Mitch Joel


April 26, 2013 4:24 PM

The Sad State Of Brands This Week tagged “Promotion”

This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more

By Mitch Joel


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Promotion”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


June 14, 2012 3:14 PM

Earning Loyalty Points tagged “Promotion”

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


August 10, 201110:10 PM

Don't Forget About Marketing tagged “Promotion”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel


June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Promotion”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


June 18, 2011 7:17 AM

The Pending Implosion Of Daily Deal Sites tagged “Promotion”

Be careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here!), not a day passes without a new (or existing) company trying to replicate the... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Promotion”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


June 15, 2010 3:58 PM

Money For Nothing And Your Clicks For Free tagged “Promotion”

Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more

By Mitch Joel


June 4, 201011:57 PM

The Price Is Right tagged “Promotion”

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel


March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Promotion”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel


December 12, 2009 1:31 PM

Alternative Ways For Businesses To Use Twitter tagged “Promotion”

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more

By Mitch Joel


December 11, 2009 3:22 PM

Back To Basics tagged “Promotion”

As the New Year approaches, it's easy to get caught up in the "what's next?" or "what should we be looking at in 2010?" questions. The truth is that your best bet is to ensure that what you currently have... Read more

By Mitch Joel


January 19, 200911:00 PM

Renting Lists tagged “Promotion”

In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they... Read more

By Mitch Joel


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