Professional Marketer

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

By Mitch Joel

Do you sit around reminiscing about the "good old days"? As much fun as that may sound, I personally always held a high level of contempt for those who spent a lot of time living in their past. The kind... Read more

By Mitch Joel

Marketers are just scumbags. Sound familiar? Do you think that's a fair assessment? Let's be honest, the art of marketing started with a bunch of people in a room trying to figure out how to say something great about a... Read more

By Mitch Joel