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Product Placement

September 24, 201411:39 PM

Blogger Burnout tagged “Product Placement”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

Utilities:


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Product Placement”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Product Placement”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel


September 22, 2012 7:51 AM

The Tune-Up Of TV tagged “Product Placement”

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

By Mitch Joel

Utilities:


August 24, 2012 8:20 PM

Is The Next New Digital Thing Something Physical? tagged “Product Placement”

Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad.... Read more

By Mitch Joel


April 10, 201211:30 AM

The Church And State Of Advertising tagged “Product Placement”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


July 12, 2009 9:22 AM

Augmented Reality - A Marketer's Primer tagged “Product Placement”

If you're looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what's next" and a huge skip past virtual worlds.... Read more

By Mitch Joel


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