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Product

April 17, 201711:36 PM

What Makes A Great Brand? tagged “Product”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

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January 10, 2017 8:31 AM

The Interoperability Of Things (And Brands) tagged “Product”

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Product”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “Product”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel

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August 10, 201110:10 PM

Don't Forget About Marketing tagged “Product”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel


June 4, 201011:57 PM

The Price Is Right tagged “Product”

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel


April 18, 2010 1:45 PM

Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Product”

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more

By Mitch Joel


November 29, 2009 9:31 PM

Conversation Is Not Community tagged “Product”

It might seem like an obvious statement, but many brands simply don't understand this one basic fact: conversation is not community. Let's break that down: just because someone is talking about your brand (positively or negatively) it doesn't mean that... Read more

By Mitch Joel


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