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Product

August 10, 201110:10 PM

Don't Forget About Marketing tagged “Product”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel


June 4, 201011:57 PM

The Price Is Right tagged “Product”

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel


April 18, 2010 1:45 PM

Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Product”

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more

By Mitch Joel


November 29, 2009 9:31 PM

Conversation Is Not Community tagged “Product”

It might seem like an obvious statement, but many brands simply don't understand this one basic fact: conversation is not community. Let's break that down: just because someone is talking about your brand (positively or negatively) it doesn't mean that... Read more

By Mitch Joel


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