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Procurement

November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Procurement”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Procurement”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Procurement”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


April 26, 2011 9:58 PM

How To Hire A Marketing Agency tagged “Procurement”

The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

By Mitch Joel


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