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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Print”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Print”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Print”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On tagged “Print”

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


August 2, 2010 4:11 PM

The Internet As Your Birthright tagged “Print”

As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009.... Read more

By Mitch Joel


June 24, 2010 9:18 PM

The Media Disruption Within tagged “Print”

One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within. Shel Holtz (famed communications expert... Read more

By Mitch Joel


May 9, 2010 1:41 PM

Getting A Fix On 13 Great Media Voices tagged “Print”

Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market... Read more

By Mitch Joel


March 3, 2010 9:11 PM

Print Is Not Dead tagged “Print”

We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry. Those who have been playing along at home know that we're not quite ready to order the tombstone on newspapers (or... Read more

By Mitch Joel


February 8, 2010 8:18 PM

Marketers Miss The Mark With Twitter tagged “Print”

How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more

By Mitch Joel


September 29, 200910:19 PM

People Will Pay For News Online... Just Not A Lot Of People tagged “Print”

The days of scoring record profits - year on year - for traditional publishers may be coming to an end. It doesn't mean that they will not make any money. It just means that they will make a lot less... Read more

By Mitch Joel


September 14, 200910:11 PM

Google Takes Another Swipe At Newspapers And Magazines With Fast Flip tagged “Print”

Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like there is little they can do to recuperate. To make matters better (or worse, depending on who you ask), Google... Read more

By Mitch Joel


September 13, 2009 9:59 AM

Benchmarking The Internet Against TV tagged “Print”

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

By Mitch Joel


June 28, 2009 9:27 PM

The Death Of Scarcity tagged “Print”

Editors used to control the journalists and decided which words made it to which pages. Music companies used to control the musicians and decided which albums made it into the record stores. TV stations used to control the actors and... Read more

By Mitch Joel


June 28, 2009 1:35 PM

When Everything Fits In The Palm Of Your Hand tagged “Print”

Does something become more popular if you make it easier to do? There used to be this running joke about how easy it is to Podcast. Instead of a full recording studio with expensive mixing boards and microphones, you could... Read more

By Mitch Joel


June 3, 2009 9:57 PM

When Online Advertising Fails The Newspaper Industry tagged “Print”

If you've been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them survive and thrive in the new economy is online advertising or some kind of paid subscription model for the content.... Read more

By Mitch Joel


June 1, 2009 8:55 PM

How To Read More (But Carry Less) When You Travel tagged “Print”

How much reading can you get done on any given flight? If you're like me, you stockpile all the best articles, books and magazines for the hauls and then stuff your briefcase and carry-on with what seems to be way... Read more

By Mitch Joel


April 22, 2009 3:43 PM

The Present And Future Of Media – Big Trouble Or Huge Opportunity? tagged “Print”

Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more

By Mitch Joel


March 30, 200910:28 PM

I Like To Watch… And So Do You tagged “Print”

How is your screen time spent? Online? TV? on your iPhone? The common thought - especially with those engaged in the new media space - is that more and more people are spending less and less time with their TVs.... Read more

By Mitch Joel


March 17, 200910:08 PM

Print Is Not Dead tagged “Print”

There has been a lot going on in the news in the past few days that might lead you to believe that print is dead, dying or - at the very least - on its deathbed. Print is not dead.... Read more

By Mitch Joel


February 17, 2009 9:38 PM

Wired For Print tagged “Print”

The publishing industry is still trying to figure out what is going on. They're blaming the digitization of everything on their weakening sales (both at the newsstand and in terms of advertising dollars). Are that many people leaving the print... Read more

By Mitch Joel


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