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Pricing

November 23, 2012 2:34 PM

The Future Of Personalized Pricing tagged “Pricing”

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Pricing”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


June 4, 201011:57 PM

The Price Is Right tagged “Pricing”

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel


May 30, 2009 9:41 AM

When Less Is More tagged “Pricing”

When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming a very true reality for the music business. Where they used to charge close to twenty dollars for a full... Read more

By Mitch Joel

Utilities:


November 11, 2008 5:27 PM

Digital Is The Great Disrupter tagged “Pricing”

Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on.... Read more

By Mitch Joel


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