Pricing

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel

When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming a very true reality for the music business. Where they used to charge close to twenty dollars for a full... Read more

By Mitch Joel

Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on.... Read more

By Mitch Joel