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Entries tagged with “
Press Release
”November 29, 2011 9:36 AM
Breaking All Of Twitter's Rules tagged “Press Release”
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more
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September 30, 2011 9:57 PM
A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Press Release”
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Press Release”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Press Release”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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September 9, 2010 9:09 PM
The 10 Core Values Of A Winning Personal Brand tagged “Press Release”
What attributes do you need to have a winning personal brand? It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes... Read more
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February 27, 2010 9:11 PM
Are Brands Really "On" Twitter? tagged “Press Release”
Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more
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February 14, 2010 3:10 PM
The Value Of Good Exposure tagged “Press Release”
People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed. Recently, there was a press release about a new online news publisher that had received some... Read more
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December 12, 2009 1:31 PM
Alternative Ways For Businesses To Use Twitter tagged “Press Release”
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more
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October 28, 2009 9:44 PM
Giving Till It Hurts tagged “Press Release”
At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more
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August 23, 2009 1:29 PM
Your Company Is A Media Company tagged “Press Release”
One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about... Read more
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January 21, 2009 5:15 PM
My Space Is Your Space To Sell Your Ideas (Not Your Products Or Services) tagged “Press Release”
What do you want out of the comment section on a Blog? Someone's marvellous insights or someone telling you how they sell a product or service around the topic of the Blog posting? One of the main things that Marketers... Read more
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January 7, 200911:31 PM
Deliver Value tagged “Press Release”
What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels. Marketing and Communications professionals have been trained to... Read more
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December 10, 2008 9:59 PM
On The Other Hand, Maybe Your Company Should Not Blog tagged “Press Release”
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more
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September 23, 200811:17 AM
How To Get Media Attention In One Easy Step (And It's Free) tagged “Press Release”
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass media publications are inundated with press releases, emails and phone calls (on top of unreasonable editorial deadlines) from both professional... Read more
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August 11, 200810:59 PM
All The News - All The Time tagged “Press Release”
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the "real" twenty-four hour news cycle. Sure CNN was doing its thing, but the news seemed more repetitive than constant and... Read more
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