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Press Release

July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Press Release”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Press Release”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Press Release”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


March 25, 201410:50 AM

Top 15 Rules For Business Writers tagged “Press Release”

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where... Read more

By Mitch Joel


October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Press Release”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


May 30, 2013 1:42 PM

The Accidental Marketer tagged “Press Release”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Press Release”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Press Release”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


December 27, 2012 8:14 AM

The New Exclusive tagged “Press Release”

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more

By Mitch Joel


July 12, 201211:49 AM

Grow Your Company Or Be Active On Social Media? tagged “Press Release”

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Press Release”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


September 30, 2011 9:57 PM

A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Press Release”

Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more

By Mitch Joel


August 16, 2011 7:21 PM

Spamming Mechanisms tagged “Press Release”

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more

By Mitch Joel


August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “Press Release”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

By Mitch Joel


September 9, 2010 9:09 PM

The 10 Core Values Of A Winning Personal Brand tagged “Press Release”

What attributes do you need to have a winning personal brand? It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes... Read more

By Mitch Joel


February 27, 2010 9:11 PM

Are Brands Really "On" Twitter? tagged “Press Release”

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel


February 14, 2010 3:10 PM

The Value Of Good Exposure tagged “Press Release”

People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed. Recently, there was a press release about a new online news publisher that had received some... Read more

By Mitch Joel


December 12, 2009 1:31 PM

Alternative Ways For Businesses To Use Twitter tagged “Press Release”

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more

By Mitch Joel


October 28, 2009 9:44 PM

Giving Till It Hurts tagged “Press Release”

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more

By Mitch Joel


August 23, 2009 1:29 PM

Your Company Is A Media Company tagged “Press Release”

One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about... Read more

By Mitch Joel


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