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Entries tagged with “
Pr
”January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Pr”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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September 30, 2011 9:57 PM
A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Pr”
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Pr”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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January 31, 2011 8:54 PM
Who Will Win The Superbowl? Facebook... That's Who tagged “Pr”
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more
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September 10, 2010 7:45 PM
The Internet Is Your Media Lab tagged “Pr”
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more
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August 20, 2010 9:27 PM
It's A Cultural Thing (You Wouldn't Understand) tagged “Pr”
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more
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July 14, 2010 7:19 PM
How To Make Money Using Social Media tagged “Pr”
How many times do you see a title like that? How many times does that make your eyes roll? There are both strategic and tactical ways you can grow any business using Digital Marketing and the many other Marketing, Communications,... Read more
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July 1, 2010 2:49 PM
A Marketing Revolution tagged “Pr”
Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please stop everything you are doing and watch the video below. It is his second presentation that he has given at... Read more
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June 29, 2010 3:16 PM
Working Towards A Better Creative Brief In A Connected World tagged “Pr”
No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Pr”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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June 17, 2010 3:23 PM
Broadcasting Works (Even In Social Media) tagged “Pr”
It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Pr”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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March 24, 201010:05 AM
CTRL-ALT-DEL - It's Time For A Business Reboot tagged “Pr”
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire industry they serve? Its very survival could depend on it. The truth of the matter is that the business world... Read more
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March 20, 2010 1:21 PM
The New Marketing Conversation tagged “Pr”
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more
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February 15, 2010 9:43 PM
Nobody Knows What You're Talking About tagged “Pr”
You know what you do so well, that you have a hard time relating and explaining it to those (the majority of people) who don't know/do what you do. That is "The Curse of Knowledge" as defined in Chip and... Read more
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February 8, 2010 8:18 PM
Marketers Miss The Mark With Twitter tagged “Pr”
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more
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January 18, 2010 9:31 PM
Social Media Gurus - That Old Chestnut tagged “Pr”
Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more
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October 28, 2009 9:44 PM
Giving Till It Hurts tagged “Pr”
At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more
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October 21, 200910:03 PM
6 Ways To Look At Negative Feedback tagged “Pr”
What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more
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October 20, 2009 7:44 AM
Removing The Most Painful Question Potential Clients Always Ask tagged “Pr”
"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more
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