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August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Pr”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

Utilities:


July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Pr”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

Utilities:


May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Pr”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Pr”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


September 6, 201310:58 AM

The Marketing Of Things tagged “Pr”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


June 23, 201312:52 PM

Does Being Nice Pay Off For Businesses Today? tagged “Pr”

Episode #363 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He... Read more

By Mitch Joel


June 23, 201312:40 PM

SPOS #363 - The Power Of Nice With Peter Shankman tagged “Pr”

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues... Read more

By Mitch Joel


May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Pr”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Pr”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Pr”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


May 15, 2012 1:01 PM

Can Breastfeeding Save Time Magazine? tagged “Pr”

When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more

By Mitch Joel


March 8, 2012 9:31 PM

A Social Media Master Class tagged “Pr”

If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that... Read more

By Mitch Joel


January 5, 2012 2:17 PM

Scenes From The Frontlines tagged “Pr”

A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more

By Mitch Joel


September 30, 2011 9:57 PM

A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Pr”

Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more

By Mitch Joel


August 16, 2011 7:21 PM

Spamming Mechanisms tagged “Pr”

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more

By Mitch Joel


January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who tagged “Pr”

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Pr”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


August 20, 2010 9:27 PM

It's A Cultural Thing (You Wouldn't Understand) tagged “Pr”

"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more

By Mitch Joel


July 14, 2010 7:19 PM

How To Make Money Using Social Media tagged “Pr”

How many times do you see a title like that? How many times does that make your eyes roll? There are both strategic and tactical ways you can grow any business using Digital Marketing and the many other Marketing, Communications,... Read more

By Mitch Joel


July 1, 2010 2:49 PM

A Marketing Revolution tagged “Pr”

Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please stop everything you are doing and watch the video below. It is his second presentation that he has given at... Read more

By Mitch Joel


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