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Power Reviews

June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Power Reviews”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


September 24, 2008 5:08 AM

Selling 2.0 - Let The Customer Do The Communicating tagged “Power Reviews”

What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more

By Mitch Joel


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