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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Post Roll”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Post Roll”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Post Roll”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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December 25, 2009 7:44 PM

An Open Letter To Charlie Rose tagged “Post Roll”

Dear Mr. Rose, I'm a huge fan of your show. I can't watch it all of the time (I'm a bit of an early-riser, so staying up past 11:30 pm and being able to focus becomes complex), but I never... Read more

By Mitch Joel


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