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Positioning

October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Positioning”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


March 20, 2010 1:21 PM

The New Marketing Conversation tagged “Positioning”

If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more

By Mitch Joel


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