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Point Of Need

May 18, 2010 9:02 PM

The Last Mile Of Marketing: Listening At The Point Of Need tagged “Point Of Need”

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more

By Mitch Joel


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