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Entries tagged with “
Platform
”February 23, 201210:56 PM
Where The Boys (And Girls) Are tagged “Platform”
In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more
Utilities:
March 23, 2011 6:39 AM
On Having A Platform tagged “Platform”
The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that... Read more
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September 1, 2010 7:15 AM
The Truth, The Whole Truth And Nothing But The Truth tagged “Platform”
There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more
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April 11, 2010 1:56 PM
What Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media? tagged “Platform”
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is the best-selling business book author of, Tipping Point, Blink, Outliers and What The Dog Saw and Shirky penned the "must-own"... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands tagged “Platform”
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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March 27, 2010 8:20 PM
The Truth About Online Reputation Management tagged “Platform”
Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more
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March 24, 201010:05 AM
CTRL-ALT-DEL - It's Time For A Business Reboot tagged “Platform”
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire industry they serve? Its very survival could depend on it. The truth of the matter is that the business world... Read more
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March 8, 2010 9:26 PM
The Lines Continue To Blur (At Breakneck Speed) tagged “Platform”
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more
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February 22, 2010 9:00 PM
Do Web Portals Have A Future? tagged “Platform”
Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That's big news,... Read more
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February 14, 2010 9:46 PM
Removing The Noise tagged “Platform”
Too many people are looking for too many ways to follow too many people and places. Your best bet is to do the opposite... Did you know that you can have your 140-character tweets from Twitter also cross-posted into your... Read more
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February 8, 2010 8:18 PM
Marketers Miss The Mark With Twitter tagged “Platform”
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more
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February 4, 2010 9:49 PM
Just Grazing tagged “Platform”
Many people felt that the advent of television was going to kill everyone's attention span. Many feel the same way about the Internet. Just today, the same question/mantra came out in a meeting: "when do people have the time to... Read more
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January 30, 2010 2:39 PM
Baby Boomers Love Facebook (And All Of The Other Online Goodness) tagged “Platform”
One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively. Nothing could be further from the truth. One of the most mind-blowing stats about the Web came out in July... Read more
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January 28, 2010 7:35 AM
No More Websites. Only Publishers. tagged “Platform”
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more
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January 14, 2010 7:02 PM
Embracing The New Business Of New Media tagged “Platform”
Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event for highlighting the latest and greatest in terms of what kind of entertainment, media and technology will be making its... Read more
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December 22, 200910:37 PM
On Shopping tagged “Platform”
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more
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November 8, 200911:38 PM
Media Hacks Podcast #19 Is Now Live tagged “Platform”
Episode #176 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It is also episode #19 of Media Hacks. It's not a great excuse, but business travel has kept... Read more
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August 5, 2009 2:43 PM
Time To Learn tagged “Platform”
Sadly, most people stop reading books after they graduate from university. They don't really learn anything new unless they take a course or attend some kind of industry conference. Learning is something they have to plan for. It's a big... Read more
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July 12, 2009 8:36 AM
The Good Client tagged “Platform”
One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more
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July 5, 2009 9:36 AM
Marketing The Unmarketable tagged “Platform”
When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we may have to embrace the idea that - in the end - we're trying to "market the unmarketable." Nearly nine... Read more
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