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Platform

February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Platform”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “Platform”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

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February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Platform”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Platform”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Platform”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Platform”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 10, 2017 8:31 AM

The Interoperability Of Things (And Brands) tagged “Platform”

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to... Read more

By Mitch Joel

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November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Platform”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Platform”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Platform”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Platform”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Platform”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Platform”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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September 29, 2015 7:22 AM

12 Years tagged “Platform”

September 29th, 2003. That's when I wrote my first blog post. 5000 posts later... and here we are. Deaths. Births. Ups. Downs. Health. Sickness. You name it. The highest of the highs, and the lowest of the lows have all... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Platform”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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September 15, 2013 7:42 AM

The Power Of Building Your Platform tagged “Platform”

Episode #375 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Back when book publishers were scoffing at the idea that people would read a book on a digital... Read more

By Mitch Joel

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September 15, 2013 6:41 AM

SPOS #375 - The Power Of A Platform With Michael Hyatt tagged “Platform”

Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast. Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt... Read more

By Mitch Joel

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June 25, 201311:36 AM

Don't #Unplug From Technology tagged “Platform”

Don't blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Platform”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


March 26, 201310:34 PM

The Art Of Public Speaking tagged “Platform”

Is there any true value in public speaking? It's a question that I get asked all of the time. Most entrepreneurs and marketers want to speak as a way to create a platform and put some thought leadership out into... Read more

By Mitch Joel


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