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June 18, 2013 9:59 PM
The One Key To Successful Content tagged “Pinterest”
What do you think makes someone's content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Pinterest”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Pinterest”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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March 22, 2013 7:03 PM
On Leadership, Courage... And Sucking tagged “Pinterest”
It's the kind of thing that just sticks to your brain. I have mentioned this before, but I am a huge fan of Kevin Rose's (ex. Digg and now Google Ventures) video podcast called, Foundation. The problem with podcasts -... Read more
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March 22, 2013 8:31 AM
The Powerful Art Of Resilience tagged “Pinterest”
Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Pinterest”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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December 22, 201212:54 PM
Six Links Worthy Of Your Attention #131 tagged “Pinterest”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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October 14, 2012 5:31 PM
Talking To An Ad Contrarian tagged “Pinterest”
Episode #327 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When was the last time you read a non-fiction business book and laughed out loud? There have been... Read more
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October 14, 201211:54 AM
SPOS #327 - Bob Hoffman Is The Ad Contrarian tagged “Pinterest”
Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an... Read more
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September 26, 2012 9:12 PM
Native Advertising And The Trouble It Will Cause tagged “Pinterest”
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more
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August 23, 201211:32 AM
The Problem Of Scale tagged “Pinterest”
This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men's Health magazine? It's a quick way to not only think differently about the food choices we make, but slowly - over time -... Read more
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August 1, 2012 9:18 PM
...And You Will Know Us By The Trail Of Content tagged “Pinterest”
What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more
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July 12, 201211:49 AM
Grow Your Company Or Be Active On Social Media? tagged “Pinterest”
Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more
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July 9, 2012 7:33 PM
Is Your Business All About the Product? Or the People? tagged “Pinterest”
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more
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July 3, 201210:12 AM
The New Electricity tagged “Pinterest”
You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more
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June 29, 2012 4:01 PM
What You Need To Know About Facebook, Content And Brands tagged “Pinterest”
It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more
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June 26, 2012 4:51 PM
Are Startups The Future Of Media? tagged “Pinterest”
Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more
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June 12, 201210:41 PM
To Thine Own Self Be True tagged “Pinterest”
Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more
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May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Pinterest”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This) tagged “Pinterest”
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
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