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Pinterest

May 12, 2015 7:23 AM

You Have To Commit To Marketing tagged “Pinterest”

It's easy to say that something isn't working. We hear it all of the time (or, at least I do). I can be in a boardroom or just off to the side of the stage at an event, and someone... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Pinterest”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Pinterest”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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February 16, 2015 9:51 AM

Where Does Your Facebook Content Go When You Die? tagged “Pinterest”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Pinterest”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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July 30, 201411:37 PM

Pushing Through The Pain tagged “Pinterest”

I have no idea what I did to my back... but it's bad. Really bad. When I used to do a whole bunch of close quarters combative training and coaching with Tony Blauer, I would often think about the notion... Read more

By Mitch Joel

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July 8, 2014 8:14 AM

How To Be Inspired At Work tagged “Pinterest”

It's 7 am. I'm sitting in a coffee shop right around the corner from my office. It's easy to read between the lines. It's easy to think that someone is a workaholic. It's easy to make assumptions (must be single,... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Pinterest”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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May 17, 2014 9:10 AM

Six Links Worthy Of Your Attention #204 tagged “Pinterest”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 21, 201411:02 PM

The Maturity Gap tagged “Pinterest”

Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. Still, I think maturity and experience does... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Pinterest”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Pinterest”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Pinterest”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Pinterest”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Pinterest”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Pinterest”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


December 19, 201311:00 PM

This Blog Is Dead tagged “Pinterest”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Pinterest”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


November 6, 201311:12 PM

It's Never Too Late To Start A Blog tagged “Pinterest”

Well, of course someone who loves to blog is going to say that it's never too late to start a blog. I was asked to give a presentation this past week in London for the London Bloggers Meet-up (many thanks... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Pinterest”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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