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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Pg”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


March 19, 201410:13 AM

Ads Worth Watching... And Spreading tagged “Pg”

Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has been working hard to highlight TV ads that are "ideas worth spreading." When I hear people say that they hate... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Pg”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


March 30, 2008 4:38 PM

SPOS #97 - Reaching Influential Bloggers tagged “Pg”

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why... Read more

By Mitch Joel


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