Peter Kim

I had a slew of flights this week and was finally able to tear through a Forrester Research report called, The Connected Agency, by Mary Beth Kemp and Peter Kim. Peter was kind enough to shoot it over to me... Read more

By Mitch Joel

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and... Read more

By Mitch Joel

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian... Read more

By Mitch Joel