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Personal Information

April 10, 201411:53 PM

My Voice Is My Password tagged “Personal Information”

Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology... Read more

By Mitch Joel


April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Personal Information”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

Utilities:


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Personal Information”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Personal Information”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Personal Information”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


August 6, 2013 6:09 PM

The Internet Needs A Morning After Pill tagged “Personal Information”

Buyer's remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to use. Every publish button puts it out there - in text, images, audio and video - for the world to... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Personal Information”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Personal Information”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships tagged “Personal Information”

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Personal Information”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


March 3, 2012 7:57 AM

Ads Worth Spreading tagged “Personal Information”

People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “Personal Information”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


November 25, 2011 2:50 PM

The Bright Side Of Black Friday tagged “Personal Information”

Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even pepper-spray to save some money on a flat screen. It's the same mentality when it comes to giving out some... Read more

By Mitch Joel


September 24, 2011 7:26 AM

Keep Yourself Alive tagged “Personal Information”

Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more

By Mitch Joel


May 21, 2011 9:27 AM

Six Links Worthy Of Your Attention #48 tagged “Personal Information”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


April 16, 2011 6:06 PM

Why I Don't Like You tagged “Personal Information”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel


July 26, 2010 4:36 PM

The Next Big Thing Online Could Well Be Anonymity tagged “Personal Information”

With more and more people adding more and more personal stuff about themselves online, it's fascinating to think that the next big thing in the online world could well be anonymity. While it's easy to take a contrarian view of... Read more

By Mitch Joel


July 30, 2009 6:24 AM

The Lesser Of Two Evils When It Comes To Digital Marketing tagged “Personal Information”

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more

By Mitch Joel


July 16, 2009 5:33 AM

Employment 2.0 tagged “Personal Information”

There is no doubt that the employment landscape is shifting. It's not just the stats from the national or local employment rate. It also has little to do with the recession, getting fired, or being laid off. There is a... Read more

By Mitch Joel


June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Personal Information”

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

By Mitch Joel


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