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Entries tagged with “
Personal Brand
”November 16, 201111:10 AM
Liar's Remorse tagged “Personal Brand”
What you do online is easy to see in the offline world and vice-versa. It seems obvious enough, doesn't it? Yet, with each passing day, I see more and more examples of people who believe that their actions in the... Read more
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April 8, 2011 8:35 PM
The Twitter Test tagged “Personal Brand”
I've been thinking a lot about Twitter lately. It's success and how much attention it receives in the public domain. Beyond Twitter's dramatic growth and the buzz that still surrounds it, it's becoming an increasingly important place to be because... Read more
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January 6, 201112:06 PM
The Confident Marketer tagged “Personal Brand”
Want to know a secret about me: I'm an introvert and I'm shy. OK, that was two secrets (but don't tell anybody). How can someone who is both introverted and shy run a multi-office company, speak in front of thousands... Read more
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November 17, 201012:49 PM
Brands Cannot Be Human tagged “Personal Brand”
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more
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November 4, 2010 8:08 PM
Is Twitter Killing You? tagged “Personal Brand”
Sometimes the worst thing that can happen to you is becoming wildly successful... Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards... Read more
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September 18, 2010 6:46 PM
Viral Videos, Internet Memes And The Value Of Online Anonymity tagged “Personal Brand”
How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you. At last year's TED conference, I had the pleasure of seeing Christopher "moot" Poole (founder of the infamous and awesome... Read more
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September 9, 2010 9:09 PM
The 10 Core Values Of A Winning Personal Brand tagged “Personal Brand”
What attributes do you need to have a winning personal brand? It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes... Read more
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July 19, 2010 3:33 PM
4 Ways To Not Reek Of Desperation tagged “Personal Brand”
When you're desperate it's hard to win business, get that job, market a product or do anything (like find a mate). The trouble is that most people who are desperate, can't even muster up the levity to see, feel and... Read more
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June 22, 2010 8:39 AM
The Truth And Lies Of Networking tagged “Personal Brand”
Networking is critical for success. Yes, online social networking has changed this, but meeting in our "protein forms" still can't be beat. It's amazing how some people still get this all wrong. I love networking (both online and offline). It's... Read more
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June 3, 2010 9:09 PM
Your Blog Is Your Business tagged “Personal Brand”
Your Blog is your business, unless it's not your business. If you Blog as a hobbyist, that's fine, but if you're Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share... Read more
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May 16, 2010 1:49 PM
A Marketing Conference Not To Be Missed (Actually Two!) tagged “Personal Brand”
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more
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March 15, 201010:06 PM
The White Canvas tagged “Personal Brand”
We all have the same opportunities. We all have the same channels. We all have access to the same people. It's what we do with them that matters most. Like an artist, all of our collective canvases start off as... Read more
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March 7, 2010 8:03 PM
Media Hacks #26 Audio Podcast Is Now Live tagged “Personal Brand”
Episode #193 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig... Read more
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March 7, 2010 7:35 PM
SPOS #193 - Media Hacks #26 tagged “Personal Brand”
Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main... Read more
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February 24, 2010 7:48 PM
Personal Branding R.I.P. tagged “Personal Brand”
The concept of Personal Branding has lost it's way. It's becoming less and less personal. Personal Branding seemed to be something unique and powerful because of the advent of the Internet and the Social Media channels. Suddenly, any one individual... Read more
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February 14, 2010 3:10 PM
The Value Of Good Exposure tagged “Personal Brand”
People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed. Recently, there was a press release about a new online news publisher that had received some... Read more
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February 6, 2010 3:10 PM
There Is Nothing Wrong With Making Money tagged “Personal Brand”
For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do. That's just, plain stupid. Yes, the new digital channels are primed for... Read more
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January 23, 201010:27 PM
Dealing With People Who Are Dealing In Social Media tagged “Personal Brand”
If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them? This was the question posed to me by the communications people behind the... Read more
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December 7, 200911:11 PM
Social Media Snake Oil And The Elusive ROI tagged “Personal Brand”
Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more
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November 16, 2009 6:09 AM
Digital Marketing And Personal Branding Freebies tagged “Personal Brand”
If you have not already picked up a copy of my first book, Six Pixels of Separation, this might be the perfect opportunity... For the next five day (until Friday, November 20th, 2009), if you buy a copy of Six... Read more
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