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Persona

April 29, 2009 8:17 PM

Understanding Ecosystems tagged “Persona”

If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics must live, breathe and evolve within the marketing ecosystem that brands are creating and nurturing for their products and services... Read more

By Mitch Joel


March 26, 2009 5:58 AM

Personal Branding Is Not An Option - It's Crucial To Success tagged “Persona”

More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the three people that were let go in your department. Not hiring the five people you were thinking about hiring. Trying... Read more

By Mitch Joel


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