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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Pepsico”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Pepsico”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel