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Peer Reviews

June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Peer Reviews”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Peer Reviews”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


July 6, 201011:19 PM

It Is What It Is And It Does What It Does tagged “Peer Reviews”

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Peer Reviews”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Peer Reviews”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Peer Reviews”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


October 21, 200910:03 PM

6 Ways To Look At Negative Feedback tagged “Peer Reviews”

What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more

By Mitch Joel


September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think tagged “Peer Reviews”

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel


September 24, 2008 5:08 AM

Selling 2.0 - Let The Customer Do The Communicating tagged “Peer Reviews”

What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more

By Mitch Joel


September 15, 2008 5:12 PM

Social Media And The Reluctant Retailer tagged “Peer Reviews”

Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a customer is any indication, the general answer is "no." Granted, we're basing this solely on the fact that the average... Read more

By Mitch Joel


August 4, 200811:57 PM

Six Degrees Of Separation (Not Pixels) Stands Up - Get Ready For More Connectedness tagged “Peer Reviews”

The small world experiment (also known as Six Degrees of Separation) has been validated by researchers. According to the article, Proof! Just Six Degrees of Separation Between Us, in The Guardian yesterday, "researchers announced the theory was right - nearly.... Read more

By Mitch Joel


July 8, 200811:56 PM

Conversations Need To Yield Actions Measured In Dollars tagged “Peer Reviews”

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured In Dollars, by Jonathan Salem Baskin (who runs Baskin Associates, Blogs at Dim Bulb and is about to release his... Read more

By Mitch Joel


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