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Pay Per Click

January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Pay Per Click”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


May 29, 200912:43 PM

Afraid To Fail tagged “Pay Per Click”

Most companies do know what to do. They attend the same seminars and conferences as we do. They read the same content. They're clued in that their industry is going through a huge shift, and they know that technology and... Read more

By Mitch Joel


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Pay Per Click”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


May 6, 2009 8:19 PM

The Power Behind Your Website Name, Vanity URLS And Generic Domain Names tagged “Pay Per Click”

What's in a name? When the dot com boom happened in the early nineties it was nothing short of a virtual land-grab as companies and individuals gobbled up all of the domain names they could. This multi-million dollar industry (it... Read more

By Mitch Joel


September 6, 2008 9:43 AM

Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers) tagged “Pay Per Click”

Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do you know one person who likes having to click the "next" button multiple times to read one article online? Isn't... Read more

By Mitch Joel


July 24, 2008 7:51 AM

Hire A Sales Rep Named Google - Montreal Gazette Column tagged “Pay Per Click”

As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page),... Read more

By Mitch Joel


July 11, 200811:52 PM

In Praise Of Slow tagged “Pay Per Click”

Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in... Read more

By Mitch Joel


July 2, 200811:01 PM

Don't Forget Your Website tagged “Pay Per Click”

Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at GrokDotCom, and co-author of books like Call To Action and Waiting For Your Cat To Bark?) had to say during... Read more

By Mitch Joel


November 7, 2007 6:06 PM

What OpenSocial Really Means To Marketers And The Future Of Online Social Networks tagged “Pay Per Click”

Data and access. It's just that simple. After the recent announcement of Google's OpenSocial program and the many online social network platform that are embracing it, much of the media attention is focusing on if this is a "Facebook Killer,"... Read more

By Mitch Joel


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