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Passive Media

November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Passive Media”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


November 14, 201310:34 PM

Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition tagged “Passive Media”

That's some title, isn't it? On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete,... Read more

By Mitch Joel


July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Passive Media”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Passive Media”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Passive Media”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


February 7, 2013 9:20 PM

Where Digital Creative Is Different tagged “Passive Media”

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Passive Media”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Passive Media”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


March 16, 2012 4:02 PM

10 New Books Worth Checking Out tagged “Passive Media”

There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more

By Mitch Joel


February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube tagged “Passive Media”

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On tagged “Passive Media”

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Passive Media”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Passive Media”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “Passive Media”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Passive Media”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


September 29, 201110:25 PM

What Does Eight Years Of Blogging Get You? tagged “Passive Media”

Eight years ago on this day in 2003, I started Blogging. Here's some basic info about what has transpired in eight years here at the Six Pixels of Separation Blog: over 2700 Blog entries, over 20,000 comments and over 270... Read more

By Mitch Joel


June 24, 2011 8:24 PM

The One Screen World tagged “Passive Media”

How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more

By Mitch Joel


March 19, 2011 8:48 PM

TV Everywhere tagged “Passive Media”

If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more

By Mitch Joel


July 8, 201011:19 AM

Television At The Crossroads tagged “Passive Media”

Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more

By Mitch Joel


January 20, 201010:22 PM

Kids Today tagged “Passive Media”

In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more

By Mitch Joel


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